Member Benefits

for Agencies and Manufacturers


Agency 101 Series Webinars

Lighting Agency Basics (Beginner Level)
– Defining the Industry: Channels / Sectors / Markets
What is an Independent Lighting Agency?
Relationships & Expectations of Primary Stakeholders

Agency Roles & Responsibilities (Beginner Level)
Outside Sales
Inside Sales

Manufacturer Operations (Beginner Level)
Departments, Roles & Responsibilities
– Production Overview
– Understanding Manufacturer Terms

Customer Overview (Beginner Level)
– Design Teams
– Construction Teams
– Manufacturing Partners
– End-Users

Organizations, Governance & Standards (Beginner Level)
Intro to Projects & Product Types (Beginner Level)



LEDucation – New York – March 7-8
• March 6th – Member Exclusive Cocktail Reception – Hilton Midtown
Lightfair – New York – June 21-25
• June 22nd – Member Exclusive Cocktail Reception – Location TBD


Results available to members

AAILA Commissioned Industry Surveys

Independent benchmark survey of Manufacturers

  • What would help manufacturers improve their business?

Independent benchmark survey of Agents

  • What would help agents improve their business?

Customer and influencers surveys

  • What issues can lighting manufacturers and agents solve?

Get Involved

Member Volunteer Opportunities

Board of Directors

  • Education
  • Events
  • Survey

Member Discounts


American Association of Independent Lighting Agents members will receive discounts off the annual subscription to OrdrTrak and for a limited time receive free usage of the platform for 6 months. OrdrTrak is a one-of-a kind platform designed to connect companies involved in B2B transactions who routinely use portals exclusive to the manufacturer or email communication to get order status information. Agents will be able to gain access to real time order status information for manufacturers they represent by logging into Manufacturers connect to the platform through a secure API connection enabling their agents and distributors to see ESD, Carrier, and Tracking for the manufactures they work with on one screen. OrdrTrak delivers efficiency for both agents and manufacturers by reducing the amount of email communications required to get the latest status on entered purchase orders.


Manufacturers' Representatives Educational Research Foundation

Manufacturers’ Representatives Educational Research Foundation (MRERF) will provide access at association rates for educational training programs. Through its certifying body, The Institute for Professional Advancement (IPA), it has been delivering certification programs and workshops to reps, distributors and manufacturers.

Agent Benefits

Certified Professional Manufacturers’ Representative (CPMR) is a 3-year program that meets in January for a week. This program provides an extensive learning experience in addition to networking with others from other industries. First year attendees learn foundational business management skills including: Business Ethics | Technology Solution Analysis | Legal Issues | Intro to Strategy | Financial Foundations | Understanding the Manufacturer | Workforce of Today | Sales Communication and Resources

Manufacturer Benefits

Manufacturers’ 2 day workshop is for sales leaders and managers to learn the tools and processes needed to create strategic partnerships with reps so that you can increase sales.

National Purchasing Partners

Members of the American Association of Independent Lighting Agents can now access business, employee, and personal discounts through National Purchasing Partners (NPP). NPP is a new member benefit provider of AAILA and helps members reduce costs with exclusive pricing.

Members can save on many useful brands, including Batteries + Bulbs, Office Depot (ODP), Sherwin-Williams, Airgas, Priceline, Staples, if eligible Verizon, and more. Sign up at Once you sign up with NPP, you will receive a verification email. When your account is verified, just log in and explore the catalog of offers. NPP membership is free and there is no obligation to buy. If you need help registering, please contact or call 800.810.3909.