for Agencies and Manufacturers
Agency 101 Series Webinars
Lighting Agency Basics (Beginner Level)
– Defining the Industry: Channels / Sectors / Markets
– What is an Independent Lighting Agency?
– Relationships & Expectations of Primary Stakeholders
Agency Roles & Responsibilities (Beginner Level)
– Outside Sales
– Inside Sales
Manufacturer Operations (Beginner Level) Departments & Relationships
– Production Differences
– Understanding Key Terms & Conditions
Customer Overview (Beginner Level)
– Design Teams
– Construction Teams
– Manufacturing Partners
Organizations, Governance & Standards (Beginner Level)
Intro to Projects & Product Types (Beginner Level)
LEDucation – New York – March 14-16
- March 14th – Member Cocktail Reception – Hilton Midtown
Lightfair – Las Vegas June 20-23
ArchLIGHT Summit – Dallas – September 15-16
LightSpec West – Los Angeles – September 21-22
FUTURE (Fall 2023) AAILA SALES CONFERENCE
- Keynotes & Educational sessions
- Manufacturer Agency Council and/or Sales Meeting sessions
- Product Showcase
- Social event
- Sponsorship Opportunities
Results available to members
AAILA Commissioned Industry Surveys
Independent benchmark survey of Manufacturers
- What would help manufacturers improve their business?
Independent benchmark survey of Agents
- What would help agents improve their business?
Customer and influencers surveys
- What issues can lighting manufacturers and agents solve?
Member Volunteer Opportunities
Board of Directors
American Association of Independent Lighting Agents members will receive discounts off the annual subscription to OrdrTrak and for a limited time receive free usage of the platform for 6 months. OrdrTrak is a one-of-a kind platform designed to connect companies involved in B2B transactions who routinely use portals exclusive to the manufacturer or email communication to get order status information. Agents will be able to gain access to real time order status information for manufacturers they represent by logging into www.OrdrTrak.com. Manufacturers connect to the platform through a secure API connection enabling their agents and distributors to see ESD, Carrier, and Tracking for the manufactures they work with on one screen. OrdrTrak delivers efficiency for both agents and manufacturers by reducing the amount of email communications required to get the latest status on entered purchase orders.
Manufacturers' Representatives Educational Research Foundation
Manufacturers’ Representatives Educational Research Foundation (MRERF) will provide access at association rates for educational training programs. Through its certifying body, The Institute for Professional Advancement (IPA), it has been delivering certification programs and workshops to reps, distributors and manufacturers.
Certified Professional Manufacturers’ Representative (CPMR) is a 3-year program that meets in January for a week. This program provides an extensive learning experience in addition to networking with others from other industries. First year attendees learn foundational business management skills including: Business Ethics | Technology Solution Analysis | Legal Issues | Intro to Strategy | Financial Foundations | Understanding the Manufacturer | Workforce of Today | Sales Communication and Resources
Manufacturers’ 2 day workshop is for sales leaders and managers to learn the tools and processes needed to create strategic partnerships with reps so that you can increase sales.
National Purchasing Partners
Members of the American Association of Independent Lighting Agents can now access business, employee, and personal discounts through National Purchasing Partners (NPP). NPP is a new member benefit provider of AAILA and helps members reduce costs with exclusive pricing.
Members can save on many useful brands, including Batteries + Bulbs, Office Depot, Sherwin-Williams, Airgas, Priceline, Staples, if eligible Verizon, and more. Sign up at https://mynpp.com/association/aaila/. Once you sign up with NPP, you will receive a verification email. When your account is verified, just log in and explore the catalog of offers. NPP membership is free and there is no obligation to buy. If you need help registering, please contact email@example.com or call 800.810.3909.