Member Benefits

for Agencies and Manufacturers


Agency 101 Series Webinars

Lighting Agency Basics (Beginner Level)
– Defining the Industry: Channels / Sectors / Markets (Currently Live)
– What is an Independent Lighting Agency?
– Relationships & Expectations of Primary Stakeholders

Agency Roles & Responsibilities (Beginner Level)
– Outside Sales
– Inside Sales

Manufacturer Operations (Beginner Level) Departments & Relationships
– Production Differences
– Understanding Key Terms & Conditions

Customer Overview (Beginner Level)
– Design Teams
– Construction Teams
– Manufacturing Partners
– End-Users

Organizations, Governance & Standards (Beginner Level)
Intro to Projects & Product Types (Beginner Level)

Selling Light Series Webinars



LEDucation – New York – March 14-16

  • March 14th – Member Cocktail Reception – Hilton Midtown

Lightfair – Las Vegas June 20-23
ArchLIGHT Summit – Dallas – September 15-16
LightSpec West – Los Angeles – September 21-22
LightSpec Midwest – Chicago – October 4-5



  • Keynotes & Educational sessions
  • Manufacturer Agency Council and/or Sales Meeting sessions
  • Product Showcase
  • Social event
  • Sponsorship Opportunities


Results available to members

AAILA Commissioned Industry Surveys

Independent benchmark survey of Manufacturers

  • What would help manufacturers improve their business?

Independent benchmark survey of Agents

  • What would help agents improve their business?

Customer and influencers surveys

  • What issues can lighting manufacturers and agents solve?

Get Involved

Member Volunteer Opportunities

Board of Directors

  • Education
  • Events
  • Survey

Manufacturers' Representatives Educational Research Foundation

Manufacturers’ Representatives Educational Research Foundation (MRERF) will provide access at association rates for educational training programs. Through its certifying body, The Institute for Professional Advancement (IPA), it has been delivering certification programs and workshops to reps, distributors and manufacturers.

Agent Benefits

Certified Professional Manufacturers’ Representative (CPMR) is a 3-year program that meets in January for a week. This program provides an extensive learning experience in addition to networking with others from other industries. First year attendees learn foundational business management skills including: Business Ethics | Technology Solution Analysis | Legal Issues | Intro to Strategy | Financial Foundations | Understanding the Manufacturer | Workforce of Today | Sales Communication and Resources

Manufacturer Benefits

Manufacturers’ 2 day workshop is for sales leaders and managers to learn the tools and processes needed to create strategic partnerships with reps so that you can increase sales.

Member Discounts

Members of the American Association of Independent Lighting Agents can now access business, employee, and personal discounts through National Purchasing Partners (NPP). NPP is a new member benefit provider of AAILA and helps members reduce costs with exclusive pricing.

Members can save on many useful brands, including Batteries + Bulbs, Office Depot, Sherwin-Williams, Airgas, Priceline, Staples, if eligible Verizon, and more. Sign up at Once you sign up with NPP, you will receive a verification email. When your account is verified, just log in and explore the catalog of offers. NPP membership is free and there is no obligation to buy. If you need help registering, please contact or call 800.810.3909.